ETF Zoo: Substance Over Shenanigans Still Matters in ETFs

ETF Zoo: Substance Over Shenanigans Still Matters in ETFs

Fri, August 14, 2026 at 10:37 PM GMT+3 3 min read

The tax man is coming for ETFs… eventually. This week's ETF Zoo digs into the recent action from the Treasury looking into newer ETF structures that include box spreads and 351 exchanges, what Goldman Sach's acquisition of NEOS says about the broader options income category, and why the struggling consumer matters less and less to markets. ETF.com hosts Dave Nadig, President and Director of Research, and Sumit Roy, Senior ETF Analyst, are joined this week by Brent Sullivan, Editor of Tax Alpha Insider and Todd Sohn, Chief ETF Strategist at Baird Strategas.

You can also find this episode on our YouTube channel, as well as Spotify and Apple Podcasts.

Goldman Sachs just dropped $2.3 billion on NEOS, its second major ETF acquisition after Innovator, vaulting the bank into the top ten issuers with roughly $130 billion on platform. The Zoo crew believes it's a straight-up bet on retiring boomers hungry for income and downside protection. But the real intrigue is under the hood, where NEOS's covered-call funds lean heavily on return-of-capital distributions (untaxed, tax-efficient income) via 1256 contracts, a structure that's genuinely different from rivals like JEPI/JEPQ. While they're great products, tune in to find out what concerns the crew had.

From there the conversation zooms out to the bigger income-obsession story eating the market. Options income ETFs are going parabolic even as the S&P grinds higher and 30-year Treasury yields sit near multi-decade highs. Todd Sohn's theory: these products are quietly stealing market share from boring old dividend ETFs, especially with younger investors looking to add something more dynamic to their portfolios. Meanwhile, there's something strange happening in the market. Consumer stocks have practically vanished from index influence, with tech (and AI subscriptions) soaking up the wallet share that used to go to staples and discretionary names. Equal-weight and small-/mid-cap stocks are having a surprise moment, potentially riding the AI wave's downstream productivity gains rather than getting crushed by it.

The back half got spicier on taxes: Brent Sullivan previewed a coming reckoning as Treasury scrutinizes aggressive structures, including 351 exchanges, box spreads, dividend-avoidance ETFs. When the cards are on the table, we'll find out who's been bluffing. He expects enforcement to start with the most public, most obviously aggressive cases, though a timeline is anyone's guess. The group also piled on a Bloomberg feature that used Cliff Asness as the poster child for tax-aware long/short strategies, finding a strange scapegoat in Asness and the criticism unnecessarily pointed. Things then close on a cautionary tale of a Market Wizards-famous manager's ETF that's down a brutal 96-97% year-to-date after leaning into short-dated QQQ options. Investors would do well to remember that in this corner of the ETF world, someone's always selling you something.

This week's guests:

Learn more about Baird Strategas or follow Todd Sohn.

Learn more about Tax Alpha Insider or follow Brent Sullivan.

Permalink | © Copyright 2026 etf.com. All rights reserved