eToro Strikes $231M TradeZero Deal to Accelerate U.S. Expansion

eToro Strikes $231M TradeZero Deal to Accelerate U.S. Expansion

Tue, August 11, 2026 at 8:14 PM GMT+3 2 min read

• ETOR -13.02%

eToro Group Ltd. (NASDAQ: $ETOR) has agreed to acquire TradeZero for up to $231 million, adding an active-trader brokerage and broker-dealer infrastructure as it looks to expand its U.S. business.

The consideration will consist of cash and up to 2.5 million newly issued eToro Class A common shares, subject to customary adjustments. The transaction requires regulatory approvals and is expected to close during the first half of 2027.

TradeZero gives eToro a more established foothold with active U.S. traders while extending its reach into Canada and other international markets. Founded in 2015, the brokerage operates across desktop, web and mobile platforms, with tools built around U.S. equities, options and stock shorting, including a proprietary short locator.

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The business generated approximately $80 million in revenue during the twelve months ended June 30, with gross margins of 81%. eToro said the acquisition is expected to be accretive to adjusted earnings per share in the first year after completion.

Co-founder and CEO Yoni Assia called the agreement "an important step in building our US business," pointing to TradeZero's technology, broker-dealer infrastructure and trading community as a faster route for launching new products.

TradeZero CEO Daniel Pipitone said joining eToro gives the brokerage access to a global platform and millions of users, while its own infrastructure and proprietary tools can feed into a broader investing platform.

For eToro, the deal adds another layer to a U.S. expansion strategy built around offering a wider mix of investing products from a single platform. The company already spans traditional and digital assets, including stocks, portfolios and crypto, while increasingly leaning on AI-powered tools and social investing features.

Buying TradeZero brings a more specialized active-trading audience into that mix, along with regulatory infrastructure that could shorten the path to new U.S. products.

eToro Group Ltd. (NASDAQ: ETOR) is currently trading at $30.08 U.S. per share.