Prosus Puts AI in the Executive Suite

Prosus Puts AI in the Executive Suite

Mark Nichols

Tue, September 22, 2026 at 5:05 PM GMT+3 5 min read

THE GIST

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Prosus wants investors to stop seeing it mainly as a holding company built around its Tencent stake and start seeing an operating technology group with AI running through the middle.

The latest leadership overhaul creates dedicated AI, technology and product chiefs, giving CEO Fabricio Bloisi a team designed to turn the group's enormous commerce data set into products that can be used across food delivery, fintech, classifieds and online marketplaces.

WHAT HAPPENED

Prosus shares rose roughly 4% to 6% after the Amsterdam-listed technology group unveiled a new senior leadership structure focused specifically on AI, technology and product development.

Euro Beinat, who has led Prosus's AI and data-science operations since 2018, becomes Chief AI Officer with responsibility for building what the company wants to become a leading European AI laboratory.

Paul van der Boor has been promoted from vice president of AI to Chief Technology Officer, while WeTransfer co-founder Ronald Hans, better known as Nalden, joins as Chief Product Officer.

The appointments create a clearer division of responsibilities inside the group. Beinat will focus on AI models and research, van der Boor on the technology infrastructure needed to deploy those systems across the portfolio, and Hans on turning them into products that customers and merchants might actually use.

The three executives will oversee an AI strategy built around data generated by roughly one billion customers using businesses including iFood, OLX, PayU and Just Eat Takeaway.com.

That gives Prosus access to information about how consumers order meals, make payments, search for products, advertise goods and interact with merchants across some of the world's largest digital markets.

The management changes build on a broader restructuring already underway under CEO Fabricio Bloisi, who has been pushing Prosus away from its history as a passive technology investor and toward a more integrated operator of AI-powered consumer platforms.

That strategy is beginning to show up in the numbers. FY26 ecosystem revenue increased 57% to $9.7 billion, adjusted EBITDA rose 84% to $1.3 billion and free cash flow reached a record $1.5 billion.

The group has also been increasing the use of AI agents internally and across portfolio companies, with tools aimed at automating customer service, merchant support, recommendations, advertising and other repetitive commercial tasks.

WHY IT MATTERS

Prosus has never had a shortage of valuable technology assets, but investors have often struggled to decide what the company itself actually adds beyond owning stakes in them.

Its enormous Tencent holding generated much of the group's value for years, while the rest of the portfolio often looked more like a collection of internet investments than a unified operating business.

Bloisi is trying to change that by connecting food delivery, payments, classifieds and e-commerce businesses through shared technology, customer data and AI infrastructure.

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That creates a potentially important advantage because Prosus has something most pure AI companies do not: enormous amounts of real-world transaction data showing what consumers buy, how merchants price goods and how payments flow through digital economies.

AI models become more useful when they are trained and refined using high-quality domain-specific data, particularly when companies can then deploy the resulting tools directly inside businesses with millions of active users.

Prosus has already built its own large commerce model and says the number of active AI agents across the group increased tenfold during FY26. Its ToqanClaw agentic platform is also available to more than five million restaurant partners, showing that the technology is moving beyond internal experimentation.

A dedicated executive structure makes the strategy more concrete because each part of the process now has a clear owner. Research can produce models, technology teams can scale them across the portfolio and product leadership can turn them into tools that customers or merchants might actually pay to use.

That last part is crucial because AI spending only creates shareholder value if it eventually produces higher revenue, better margins, lower operating costs or stronger competitive positions.

Prosus could use AI to improve food-delivery recommendations, automate merchant support, detect fraud in payments, improve advertising efficiency and help users find products more effectively across classifieds platforms.

Each individual improvement may look modest, but Prosus's scale means small gains across hundreds of millions of transactions can become meaningful at the group level.

The company still has another long-running problem to solve. Despite large share buybacks, the holding-company discount across Prosus and Naspers remains substantial, meaning investors continue valuing the listed group well below the worth of its underlying assets.

Management believes turning Prosus into a more cohesive operating company can help narrow that gap by giving investors a reason to value the technology and synergies created at the group level.

WHAT'S NEXT

Investors will want measurable commercial results from the new AI leadership structure across businesses such as iFood, Just Eat Takeaway.com, OLX and PayU.

That means watching whether AI agents reduce operating costs, improve recommendations, increase merchant productivity or generate new software and subscription revenue.

The bigger test is whether Prosus can convince the market that its different businesses genuinely become more valuable when connected together rather than simply sitting next to one another inside the same portfolio.

The group already owns plenty of technology, customers and data. The new leadership team now has to prove that combining them can create something worth more than the individual pieces.