Best Buy's Chairman Emeritus Sells 300,000 Shares for $27.8 Million as the Stock Soars

Robert Izquierdo, The Motley Fool

Sat, September 19, 2026 at 2:45 AM GMT+3 4 min read

BBY -1.81%

Richard M. Schulze, Chairman Emeritus of Best Buy Co., Inc. (NYSE:BBY), reported the sale of 300,000 shares of common stock and another 300,000 shares gifted in an SEC Form 4 filing.

Transaction summary

Transaction value based on SEC Form 4 weighted average sale price ($92.51); post-transaction value based on September 16, 2026 market close ($92.45).

Key questions

What was the structural nature of this disposition?
The transaction consisted of a 300,000-share open-market sale at a weighted average price of $92.51 and a gift of 300,000 shares. Both components were handled through indirect vehicles, including a revocable trust and a family foundation, rather than through Schulze's direct personal holdings.
How extensive are the remaining indirect entities?
Schulze continues to hold equity through seven distinct indirect channels, including 9,230,936 shares in a revocable trust, 1,153,938 shares in a spousal GRAT, and 702,903 shares via a limited partnership. Additional holdings are maintained in a 401(k), an IRA, and trusts for his spouse and her irrevocable trust.
What is the recent performance context for Best Buy?
The stock was priced at $92.45 at the September 16, 2026 market close, having achieved a 25% one-year total return as of that date. The transaction occurred as Best Buy continues its operations as a prominent technology retailer across the United States and Canada.
How is the data for the retirement accounts determined?
The reported balance of 70,140 shares held in the 401(k) account reflects periodic adjustments and was based on a plan statement current as of September 15, 2026. This calculation includes adjustments exempt from standard reporting under Rule 16b-3(c).

Company Overview

Company Snapshot

Best Buy operates as a leading technology retailer offering a comprehensive product portfolio including computing devices, mobile phones, networking equipment, tablets, e-readers, and smartwatches, with significant revenue generated through direct sales and carrier commissions on mobile devices.
The company generates revenue through its retail operations, leveraging a multi-channel distribution strategy that combines physical store locations with digital commerce capabilities to serve technology consumers across the United States and Canada.
Best Buy primarily targets technology-focused consumers and households seeking consumer electronics, personal computing devices, and mobile technology, serving both individual customers and commercial accounts through its extensive retail network.

Best Buy Co., Inc. operates as a prominent specialty retailer with a market cap of $19.7 billion. The company maintains a competitive advantage through its extensive product selection, established retail footprint, and omnichannel distribution capabilities across North America.

Best Buy's strategic positioning in the consumer technology sector, combined with its scale and operational efficiency, enables the company to serve as a primary destination for consumer electronics and technology products.

What this transaction means for investors

Best Buy founder and Chairman Emeritus Richard Schulze's September 16 transactions involved gifting 300,000 shares from a revocable trust, and selling 300,000 shares from a family foundation. This appears to be a discretionary transaction, with Schulze capitalizing on a soaring stock price. Best Buy shares hit a 52-week high of $95.85 the day after Schulze's sale.

Despite the disposal, the Chairman Emeritus retains a massive equity stake in the company. His millions of shares are worth about $1 billion, ensuring his continued alignment with shareholder interests.

Best Buy's stock is up thanks to strong business performance. In the company's fiscal second quarter, ended Aug. 1, it reported revenue of $9.8 billion, up from $9.4 billion in the prior year as a result of same-store sales growing 4%.

Moreover, Best Buy's diluted earnings per share (EPS) jumped up 70% year over year to $1.48, and the company raised its adjusted diluted EPS guidance. These factors galvanized the increase in share price.

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Robert Izquierdo has positions in Best Buy. The Motley Fool has positions in and recommends Best Buy. The Motley Fool has a disclosure policy.

Best Buy's Chairman Emeritus Sells 300,000 Shares for $27.8 Million as the Stock Soars was originally published by The Motley Fool