Broyhill Maintains Confidence in ServiceNow (NOW). Here’s Why

Broyhill Maintains Confidence in ServiceNow (NOW). Here’s Why

Tue, September 15, 2026 at 5:13 PM GMT+3 3 min read

• NOW -0.73%

Broyhill Asset Management, a Charlotte-based firm, issued its second-quarter 2026 investor letter, which is available for download here. The Broyhill Equity Composite gained 8.8% in Q2, trailing the MSCI All Country World Index's 15.1% and the MSCI ACWI Value Index's 10.8%. For the first half, the Composite returned 2.3%, versus 11.5% for the Index. The letter highlights that a significant portion of the shortfall occurred in April due to market dynamics and geopolitical events, with tech, particularly semiconductors, driving recent gains. Broyhill notes its lack of direct semiconductor exposure but acknowledges potential interest in the sector if opportunities arise, maintaining its investment philosophy focused on capital protection in fragile market conditions. Also, check the fund's top five holdings to see its best picks in 2026.

In its second-quarter 2026 investor letter, Broyhill Asset Management highlighted ServiceNow, Inc. (NYSE:NOW). ServiceNow, Inc. (NYSE:NOW) is a cloud-based software company that provides a platform for automating and managing digital workflows. On September 14, 2026, ServiceNow, Inc. (NYSE:NOW) closed at $142.35 per share. Over the past month, ServiceNow, Inc. (NYSE:NOW) returned 18.32%, but its shares are down 24.15% over the past year. ServiceNow, Inc. (NYSE:NOW) has a market capitalization of $147.19 billion, and its stock has traded within a 52-week range of $81.24 to $194.73.

Broyhill Asset Management stated the following regarding ServiceNow, Inc. (NYSE:NOW) in its Q2 2026 investor letter:

"ServiceNow, Inc. (NYSE:NOW), added in May, fell 21%. The general argument against software fits it poorly. The Now Assist annual contract value target was raised by 50% to $1.5 billion, customers spending more than $1 million on it grew 130% year over year, more than half of new business is now priced on consumption rather than seats, and the gross renewal rate is 97%. That is not the profile of an obvious AI victim. While we exited other related exposure where we could not frame the range of outcomes with enough confidence to hold the position (HubSpot and Intuit), we added to ServiceNow."

ServiceNow, Inc. (NYSE:NOW) is not on our list of the 40 Most Popular Stocks Among Hedge Funds. According to our database, 115 hedge fund portfolios held ServiceNow, Inc. (NYSE:NOW) at the end of the second quarter, compared to 108 in the previous quarter. While we acknowledge the potential of ServiceNow, Inc. (NYSE:NOW) as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

In another article, Jim Cramer explained why ServiceNow, Inc. (NYSE:NOW) shares rallies ahead of earnings. In addition, please check out our hedge fund investor letters Q2 2026 page for more investor letters from hedge funds and other leading investors.

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This article is originally published at Insider Monkey.