Tech stocks today: Apple kicks off new era Wednesday, Anthropic S1 watch

Apple will kick off a new era on Wednesday when CEO John Ternus takes the stage for the first time for the company's annual iPhone launch event.

Ternus, who took over from former CEO Tim Cook on Sept. 1, is widely expected to oversee the debut of Apple's first foldable iPhone, as well as upgrades to its iPhone 18 Pro models and Apple Watch lineup.

According to Bloomberg's Mark Gurman, the foldable iPhone will offer the same styling as other leading foldables, such as those from Samsung, though it will also carry a hefty price tag that could eclipse the $2,000 mark.

Samsung's Galaxy Z Fold 8, which features a passport-like design, starts at $1,899, while its higher-end Z Fold 8 Ultra starts at $2,099.

A foldable iPhone could draw considerable interest from customers looking for something different from the standard candy-bar-style phone.

And though the price may turn off many, the foldable's high price could make it worthwhile for the company if even a fraction of its loyal supporters buy it.

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