Mo’ Bettahs Promotes Kylee Arreaga to VP of Marketing

Mo’ Bettahs Promotes Kylee Arreaga to VP of Marketing

Tue, September 1, 2026 at 8:09 PM GMT+3 2 min read

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Mo' Bettahs announced the promotion of Kylee Arreaga to Vice President of Marketing, recognizing two years of leadership that have strengthened the Hawaiian-style fast-casual brand's marketing organization as it accelerates its national growth.

Arreaga joined Mo' Bettahs in September 2024 as Senior Director of Marketing, stepping into a marketing team that was already doing strong work for the brand. In the two years since, she has built it into a full-service department, adding talented people across paid media, owned media, social media, customer service and Makana Rewards, the loyalty program that now counts nearly 750,000 members and keeps Mo' Bettahs connected to its most loyal guests.

She and her team have supported over 30 restaurant openings in two years, including three brand-new markets in 2026 alone: Phoenix, Minneapolis and, most recently, Indianapolis, where the brand opened its first Indiana restaurant in Avon this week, with six more restaurants slated to open before the end of the year.

"Kylee is a big reason Mo' Bettahs feels like Mo' Bettahs in every new city we open," said Rob Ertmann, CEO of Mo' Bettahs. "She's built a marketing team that brings our Aloha spirit to life for every guest, in every market. Growing our own leaders matters to us just as much as growing our footprint, and Kylee is exactly the kind of leader we want driving this brand forward."

"Getting to help build something this special has been the honor of my career," said Arreaga. "Mo' Bettahs is a category-defining brand, and I've watched it grow from a local favorite into a name people drive across town for, without ever losing the Aloha that makes it what it is. We're just getting started, and I can't wait to see how many more communities we get to welcome into the 'Ohana."

As Mo' Bettahs looks toward its next phase of national expansion, the company points to Arreaga's promotion as proof it's investing in its people at the same pace it's investing in new restaurants.

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